Saturday, March 10, 2012

Three examples using text as images

This week I got a newsletter of presentation couch Olivia Mitchell. In it she linked to a book of former Google creative director and current Facebook creative director Ji Lee. Well, in fact she didn't directly link to the book, but to the related video of it.

I bought the book, and I love it. It reminded me of a design principle I found in Timothy Samara's Design Elements A Graphic Style Manual. The principle is
Treat the type as image, as though it's just as important.
Here are two other cool examples of using type in a great many. First, the Girl Effect video,

and second a video of the RSA Animate

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