Monday, April 1, 2013

How to improve slide titles

The titles (if any) of your slides, are most likely to be dead. They don't communicate. They aren't memorable. They don't stick. But don't despair, there is a better, scientifically proven way: Assertation-Evidence driven slide title—a concise, complete sentence headline (no longer than 2 lines). The following video shows an  example of this type of slide design

You can find more information of Assertation-Evidence slide design at PennState here.
The key word is headline. Getting an appropriate, memorable, sticky, and concise headline is not easy. Fortunately there is enough inspiration coming from the news.  Here is an example. Granted, these are not scientific, but they do show their basic language structure.

All in all, Assertation-Evidence slide design is thought to improve the quality of a presentation. Though is it hard work, the outcome is worth the effort and inspiration is also everywhere.